Consumer Education Campaign Update

Agenda

October 6, 2004

1. Overview

1. Review of consumer campaign – focus on high-risk drugs, such as warfarin, and the risk of interaction with other Rx, OTC, herbs, supplements, food
2. Last meeting – broader campaign to reach all stakeholders prescribing and monitoring warfarin users; also agreement on 2 tiered campaign
3. Framework document on the SOS Rx website which sets forth evidence base, and campaign goals and process for moving forward
4. Outreach – Anticoagulation Forum
5. Advisory Group formation

2. Consumer Research
1. Reviewed research proposals from two firms
2. Selected Bearing Point
3. Research Plan

i. Preliminary research regarding target population – data gathering

ii. Conduct interviews with system stakeholder (medical directors of health plan, managers of anti-coagulation clinics)

iii. Conduct focus groups with patients taking warfarin

iv. Conduct focus groups with providers (possibly including internists, nurse, nurse practitioners and others managing patients on warfarin)

v. Key questions will be used to inform the research – clarifying target audience, actions target audience should take, evidence that support knowledge/behavior change

vi. Advisory group – involvement in the process

vii. Formulating messages based on research

viii. Dissemination of messages

ix. Evaluation of campaign

3. Action Requested
1. Approval to move forward