SOS Rx Oral Anticoagulant Campaign: Plan at a Glance

DRAFT

November 9, 2005

Materials Currently Under Development

	Mode*	Content Description	Partners	Status
Patients	Partners (email list serves) & web (NCL and partner sites)	Essential Q&A Other?	?	Under Development
Caregivers	Partners (email list serves) & web (NCL and partner sites)	Essential Q&A (oriented to both patients & caregivers)	?	Under Development
Clinicians	Partners (email list serves) & web (NCL and partner sites)	Essential Q&A	?	Draft Available
Pharmacists	Partners (email list serves) & web (NCL and partner sites)	Essential Q&A	?	Under Development

* In addition to the above, NCL plans to release survey findings and produce general press materials to publicize results and ongoing campaign.

Future Development Options

	Mode	Content Description	Partners	Status
Patients	Print (e.g., post card)? Expanded web? Other? (e.g., Pharmacy materials)	Essential Q&A + Assessment tool Other?	Expanded partnership with insurer or PBM to do pilot study	Very Preliminary Consideration
Caregivers	Print? Expanded partnerships Expanded web Other?	Essential Q&A Other?	?
Clinicians	Print? Expanded Partners Expanded web Other?	Essential Q&A Other?	CMS?
Pharmacists	Print? Expanded Partners Expanded web Other?	Essential Q&A Other?	?