SOS Rx
Oral Anticoagulant Education Project
Advisory Group Meeting
AGENDA
September 21, 2005
10 – 2:30 EST
10 – 10:05 Welcome
and Introductions
10:05 –10:15 Objective
of the day:
To develop a strategic framework for the SOS Rx safe
oral anticoagulant medication use campaign(s).
This framework should specify and prioritize key targets, opportunities,
potential media, and scope.
Review
of May meeting of this group
Topics discussed
included:
Identifying
goals – better communications and health outcomes
Identifying targets – consumers who take oral
anticoagulants, their caregivers, physicians, pharmacists
Identifying potential messages for consumers – know
your number
10:15 – 11:30 Review
of Research to date
Summary
of focus group findings: NCL
Summary of survey findings:
Harris
11:30 – 12:00 Discussion
of research results in the context of campaign planning
-
Who is our
primary target audience? (patient, provider, caregiver?)
-
What specific
actions should our audience take?
- When is target audience open to receiving
and acting on messages?
-
What rewards
will audience receive if they act on messages?
12:00 – 12:15 Lunch Break
12:15 - 2:00 Development
of education campaign framework
- Prioritize targets
- Prioritize openings
- Prioritize media
Draft messages (theme, not exact wording)
2 – 2:30 Discussion
of Next Steps
- NCL staff to continue with message
development, will share with subcommittee and then circulate to broader
coalition in advance of the November 9th full coalition meeting
-
Discuss
coalition assistance in and tools for disseminating messages
2:30 Adjourn